It is very important for any business to keep moving and growing from year to year, and medical practices are no different. As we plan for 2024, it is a good idea to plan and implement a few tangible, measurable steps that will push your practice forward. Here are five ways you can build your practice in the new year:

1. Look At the Practice from Your Patients’ Point Of View

As a medical professional, or as the manager of a medical practice, it is very easy to get caught up in your own daily tasks and lose sight of the bigger picture. The first step in improving your practice is to step back and look at it from the point of view of the people you serve. What might a patient think of your practice? What would they want to see done differently? What would they want to stay the same? Perhaps your booking systems could do with a revamp. Maybe you need to reduce the average waiting period per patient. It might be worthwhile to run a patient survey to get some solid data on the matter.

2. Be A Source of Valuable Information

Your patients rely on you as a source of useful information. There is plenty of uncertainty in the world in the midst of the pandemic, and lots of misinformation is floating around. Make sure that you are recognised as an authority that people can turn to for good advice and objective, scientifically informed, actionable information. Both online and on your business premises, work on improving your information sharing platforms. Blogs, pamphlets, and face-to-face help desks are some of the most effective ways to achieve this.

3. Increased Patient Engagement

Ultrasound machines can allow doctors to examine patients in clinics or even at home. Portable ultrasounds can be set up just about anywhere. This versatility allows doctors to see patients on a more intimate level and give them better care. Real-time imaging lets doctors and technicians show the patient exactly what they see during the examination. At that point, any questions the patient may have are answerable, and further explanations can be given if needed.

4. Offer Training to Improve Your Staff’s Performance

If your service offering stays the same from year to year, no matter how good it is, it may as well be moving backwards. You need to upskill your staff constantly, especially as service delivery and client interaction change in the post-COVID world. With virtual and telephonic consultation becoming more prevalent, perhaps your staff needs to undergo telephone training. They might need a general refresher course on dealing with people in person, telephonically, and on virtual platforms. Whatever the case may be, prioritise your staff training this year; your patients are certain to appreciate it.

5. Maintain And Upgrade Your Equipment

Each year, you should take stock of your equipment and see if everything continues to serve its purpose as it should. Check that machinery still works, that software is up-to-date and that old equipment is replaced. If you don’t already have a solid relationship with a medical equipment provider like Glenmed, get in touch now. We will not only supply quality, up-to-date medical equipment, but we will also service your tools and ensure that everything continues to work effectively as the year progresses.